Categories: Retail & strategic design, branding

At agency Small, we have worked with our clients to open a new bakery in downtown Toronto. Over the course of eight months, we helped them design all aspects of in-store customer experience. The project encompasses retail and branding elements essential to customer experience.

Our approach was to pull some elements from existing Sud Forno brand-language and create new elements borrowing from southern Italian geography and culture.

In-store customer experience
Development and construction of menus. 
Development of premium and sub-premium takeout packaging, digital & print catering menus. 
Development of various elements: coasters, in-store trays, coffee cup branding

Environment design
Conceptualization and development of ceiling installation
Supporting development of mosaic floor

About Small
Small is a boutique branding studio specializes in environment, print and packaging design for hospitality and retail brands.

About images below: images of various branding applications/environments from Instagram users.