CityNews Everywhere
Branding an iconic Toronto
News Channel
Rogers hired me to develop a visual identity for a consolidation of CityNews and 680 News channels. I was asked to develop a new brand system, broadcast animation stills, and broader marketing campaign.
Creative Directors : Y. Chu, B. Sciana
![SEGMENT_HEADER_AMBER_00041.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/bc88b66e-225d-47d4-aafa-618215e7908b/SEGMENT_HEADER_AMBER_00041.png)
![Screen Shot 2021-10-07 at 8.11.27 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/f505ca1b-6afc-4d2b-8e43-a1f103efeed9/Screen+Shot+2021-10-07+at+8.11.27+PM.png)
![Screen Shot 2021-10-07 at 8.27.47 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/04283ac6-8621-4ea6-abf2-15e5bb2a5317/Screen+Shot+2021-10-07+at+8.27.47+PM.png)
![EVENT_TRANSITION_BREAKING_TORONTO.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/76c26798-7cea-461e-8d0a-74fb3a7301c0/EVENT_TRANSITION_BREAKING_TORONTO.png)
![CLOSE_TORONTO.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/03f71d05-db47-4537-a0e4-77bc233360f7/CLOSE_TORONTO.png)
![Screen Shot 2021-10-07 at 8.22.32 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/f2a13a1b-2a19-4d10-9288-74280cb20496/Screen+Shot+2021-10-07+at+8.22.32+PM.png)
![social_3.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/8e3cc04b-cafc-4b2b-b555-f7a52c2ed269/social_3.png)