Stock T.C.
Branding a new retail concept in Toronto
From 2016 to 2020 while at Small Project Studio, I worked with Andrew Di Rosa and Bart Gawdzik on a number of retail projects. Stock T.C. was a new venture launched in Toronto mid-town and required a full-stack branding package as well as numerous brand applications: branded collateral, uniforms, retail menus, wayfinding and more. The below images show select deliverables where I was involved in ideation, research and production.
branding of saucers, cups (above), menus, retail space (left/right)
![Screen Shot 2021-10-10 at 3.47.21 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/6a5f50d0-71ae-4306-b161-ea520c678c67/Screen+Shot+2021-10-10+at+3.47.21+PM.png)
![Screen Shot 2021-10-10 at 3.46.20 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/c1ec4e18-4b67-4b3f-8e56-71de750eacf8/Screen+Shot+2021-10-10+at+3.46.20+PM.png)
![Screen Shot 2021-10-10 at 3.45.25 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/8fedf04a-f1e0-47d8-9063-ca4449da042a/Screen+Shot+2021-10-10+at+3.45.25+PM.png)
![Screen Shot 2021-10-10 at 3.41.33 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/955a29e4-0f96-426e-a9bc-06f85fd334e4/Screen+Shot+2021-10-10+at+3.41.33+PM.png)
![Screen Shot 2021-10-10 at 3.38.58 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/c4e7674b-7666-4b04-9bc6-c54d7edc43d8/Screen+Shot+2021-10-10+at+3.38.58+PM.png)
![Screen Shot 2021-10-10 at 3.38.34 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/106756c7-064e-4cc0-ac50-4d15689c10bb/Screen+Shot+2021-10-10+at+3.38.34+PM.png)
![Screen Shot 2021-10-10 at 3.38.00 PM.png](https://images.squarespace-cdn.com/content/v1/662e17a4b78841730e6171e7/92c95dfd-5d35-4703-b957-8abc803737fb/Screen+Shot+2021-10-10+at+3.38.00+PM.png)