Crypto.com
At Crypto.com, I manage Crypto.com University visual direction, as well as support the brand, marketing and product team with campaign and marketing initiatives.
Creative direction: M. Okon, K. Benishek
1.
Crypto.com University
Below are selected visuals made for Crypto.com University, human made.
Crypto.com University: AI 2.0
Since 2023, our team started incorporating A.I. tools into our workflow, using many of the popular tools like Midjourney, Pika labs and other. Below are images developed to date, from concept to execution with A.I. assistance. Since adoption of these new technologies, our output of content has increased three fold.
Crypto.com University main page (above), University articles as social content (below)
2.
Art direction/Design for social: Infographics
Periodically, the social team produces infographics and social content to highlight key findings, industry news and data. I assist in ideation and design, under creative direction from K. Benishek.
Design for Social : Crypto.com Snapshot
Snapshot is a weekly email summarizing industry news, insights and data. To create a more visually impactful content, I proposed to package core data points into a bento-style animation.
Below are selected social content made in 2023
4.
Designing editorial content: CDCETH Whitepaper
Crypto.com Staked ETH (CDCETH) is a receipt token representing your staked Ether (ETH) and any accrued staking rewards. I was assigned to design the whitepaper for the upcoming launch of CDCETH liquid staking program. View it here.
Creative Direction: M. Okon
Front cover
